EuroShop 2023 is set to be more important than ever as the global retail industry looks to recover from the effects of the pandemic. Taking place in Düsseldorf from 26 February to 2 March, EuroShop will provide a platform for over 1,700 exhibitors from 56 nations to showcase their latest developments and innovations in the retail industry.

EuroShop will showcase innovative solutions from exhibitors designed to help retailers adapt to the changing customer habits and needs. These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market.

EuroShop 2023


EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres. These topics will be explored on the 100,000 m² net exhibition space in 16 exhibition halls, giving retailers and industry professionals the opportunity to learn about the latest trends and future-oriented solutions.

In the wake of two years of tough restrictions, EuroShop 2023 provides the perfect opportunity for the retail industry to come together and discuss the challenges it has faced, and to explore the new solutions that will help it to recover and thrive in the future.

The fair will focus on key topics such as Connected Retail, Sustainability, Smart Store, Energy Management, Third Places, Customer Centricity, Experience, and Lively City Centres.

Networking at EuroShop 2023

To meet the needs of the industry, EuroShop 2023 has been structured into eight clear experience dimensions, providing an even more visitor-oriented offering, synergies between different dimensions, and more hall space for strongly growing areas such as retail technology or refrigeration.

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. Visitors will be able to find answers to current questions from retailers, such as what a shop or store should be today, and be inspired by temporary design or modular concepts, as well as tangible solutions for sustainability.

Another important dimension is Lighting, which will showcase the complete range of modern illumination and store lighting, including LED technologies, which provide completely new possibilities for setting the emotional stage for products. The focus will be on sustainable energy solutions and intelligent lighting management.

Seamless Store, Analytics, AI, Mobile Payment, Connected Retail are just some of the dominant topics in the Dimension Retail Technology. It may read like a list of digital buzzwords, but these are the current and future customer relationship challenges. Digitalized and omnichannel communication as well as big data are revolutionizing relations between buyer and seller, customer and brand. The consequence? Shopping becomes an interactive high-tech experience. But classic retail technology is also developing rapidly. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.

Materials & Surfaces, Retail Marketing, Expo & Event Marketing, Food Service Equipment, Refrigeration & Energy Management are other dimensions that will be covered in the EuroShop 2023. 


EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.

EuroShop held every two years.

Initial logo depicting a shop and a window is succeeded by the two-tone EuroShop star, which still serves as a hallmark for the show today.

EuroShop divides into four independently themed zones, namely EuroConcept, EuroSales, EuroExpo and EuroCIS.

EuroShop debuts Designer Village.

EuroConcept hosts new Lighting Designers zone.

EuroShop segments into eight ‘experience dimensions’, namely Shopfitting, Store Design & Visual Merchandising which will be held in Halls 1, 10, 11 & 12. Lighting will be showcased in Hall 9. Materials & Surfaces will be displayed in Hall 13. Retail Technology, a rapidly evolving field, will be highlighted in Halls 4, 5, 6 & 7A. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. Expo & Event Marketing will be held in Halls 10-14. Food Service Equipment will be displayed in Hall 14. Lastly, Refrigeration & Energy Management will be held in Halls 14-17.”


Retail Technology Stage
On the Retail Technology Stage developments, innovations and trends in retail technology will be presented by means of current case studies.

Connected Retail Stage
This stage will focus on success strategies, trends in connected retail, and the opportunities offered by new technologies for seamlessly linking digital and stationary channels.

Store Design Stage
The Store Design Stage will feature exciting presentations on all topics related to design, planning, experience and emotion for the store, as well as ideas for exciting store design.

Retail Designers Stage
At the Retail Designers´Stage, the designers who transform retail stores into true places of experience every day will have their say. How should the store be designed for an optimal customer journey, what small details such as shopping baskets or hangers round off the shopping experience?

Start-Up Stage
The Start-up Hub offers young and innovative companies a platform to present their ideas, products and future visions to the retail audience and create new opportunities for collaboration and further development.

View the full list of stages here.


Start-Up Hub
Various start-ups are given an attractive presentation area at EuroShop. Stroll through the start-up hub, find out about the latest ideas and prospects, take a look into the future and talk to young entrepreneurs 

Retail Ball Game
A completely new way of experiencing a trade fair stand. Students from the Design Department of the Düsseldorf University of Applied Sciences have developed a game that creates a combination of conference and game mode.

In the special ROOM4SENSES area, visitors can experience the relevance of each individual sense: four senses, four rooms. In each room, a sense is made tangible and experienced how they affect us in the sales space and in marketing.

Euroshop 2023 designer village


EuroShop Retail Design Award
Since 2008, the best store concepts worldwide are awarded the EuroShop Retail Design Award for the perfect mix of architecture, colours, materials, lighting and visual merchandising. In 2023, the award will feature five categories: Food, Fashion & Lifestyle, Digital, Hospitality and Sustainability.

The Retail Technology Awards – RETA for short – are entering their 16th round this year. Once again, the focus is on retail companies that are being honoured for their outstanding technology projects. Three equally ranked award winners will be chosen in five categories: Best AI & Robotics Application, Best Customer Experience, Best Instore Solution, Best Enterprise Solution, Best Connected Retail Solution.

Creative Retail Awards – Best Stand Award
The Creative Retail Awards will once again recognize the best exhibition stand at the event. The stand should feature a visually captivating design that effectively showcases the brand’s image and messaging, while also being functional and easy for visitors to navigate. Innovation is a crucial aspect, as the stand should demonstrate creative and original ideas that differentiate it from others. Additionally, the stand should actively engage visitors through interactive elements and experiences, making it a memorable and engaging experience.

View the full list of EuroShop awards here

EuroShop dates, tickets and opening hours