Selfridges has unveiled its latest installation, “Elton John at The Selfridges Corner Shop”, which aims to transform the retail space into a glittering reimagining of the iconic performer’s world. Customers are invited to explore Elton’s archive and shop for limited-edition fashion, accessories and lifestyle collaborations in-store and online.

The bespoke installation boasts an impressive range of iconic archive costumes, including a designer Nudie Cohn rhinestone suit and awe-inspiring outfits by Annie Reavey and Bill Whitten Workroom 27. Framed prints of legendary shows and Elton John Eyewear are also on display.

Elton John at Selfridges


With Elton’s Farewell Yellow Brick Road UK tour kicking off in Liverpool in a matter of days (in London from 2 April 2023), Selfridges customers can enjoy a truly immersive Elton John experience. Limited edition collaborations include Elton x Selfridges tour merch, an exclusive ‘MORE ELTON’ collection by Christopher Kane and a reissued polka dot suit made for Elton by Richard James.

Other exclusive products on offer include items from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LON and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles and lyrics from Elton’s discography.

To celebrate the forthcoming Honky Choteau 50th Anniversary Edition (released 24th March via UMR / EMI, Universal Music Group), The Selfridges Corner Shop will be the only in-store physical retailer stocking the limited edition gold LP, with a limited 100 copies signed by Elton himself.

The Selfridges Corner Shop will also host a series of events throughout the duration of the installation, including talks, book signings and live music performances.

Speaking about the collaboration, Elton John said, “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.”

The Cinema at Selfridges will also host screenings of Rocket Man, inviting customers to relax into plush velvet chairs, reminisce and celebrate the life and career of Elton John.

“Elton John at The Selfridges Corner Shop” was brought together in collaboration with Bravado, Universal Music Group’s leading brand management division. The installation will run from 22 March to 8 May.