Seen Displays partnered with Converse for their ‘Create Next’ campaign, showcasing their Run Star Motion OX and Run Star Motion Hi shoes from their CX collection modelled by All Stars that are ‘Creating Next’ in their neighbourhoods.
Window and store displays highlight the core messages from the collection; uncompromised comfort and self-expression, taking inspiration from the bold lines and form of the Run Star Motion silhouettes to create a playful and impactful design.
Positioned alongside a series of mirror pedestals, Seen Displays created oversized 3D forms which were flocked to create a soft surface, mirroring the pattern on the shoes, and further emphasising on the comfort of the product.
The shoes were then displayed on the oversized shapes as though they were sinking into the soft surfaces. Alongside this, a mixture of graphics, video content and window vinyl were used to further elevate the displays and bring the campaign’s message to life.
