Sloane Stanley has announced the signing of Quinn Harper, a luxury occasion-wear brand for children. Located at 331 Kings Road, the brand will launch a 1,019 sq ft debut store this month.

Quinn Harper is a wholly new fashion brand, selecting the renowned King’s Road for their first bricks and mortar site, which coincides with the launch of their e-commerce business. The brand will showcase their decadent occasion wear designs, alongside a range of premium accessories, in Chelsea.  Quinn Harper is set to offer a bespoke hairdressing service for Chelsea infants, alongside their retail offer.

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Hannah Grievson, Property Director at Sloane Stanley, commented: “We endeavor to welcome new and independent brands to the King’s Road, for the estate to continue to flourish as an influential shopping destination which connects our community with the brands. Quinn Harper will bolster the range of children’s fashion within the estate, raising our profile further as a leading destination for premium menswear, womenswear and childrenswear.”

Edith Simon, Director at Quinn Harper, commented: “As a new fashion business, location is a key component in developing our brand. We are pleased to be able to announce our debut store in the heart of Chelsea and believe this will firmly place us in the market for high-end children’s fashion. To be amongst a community of fashionable and iconic brands is something we look forward to.”