Cartier’s New Bond Street flagship in London has been elevated into a modern temple that blends the past with the present. Designed by Paris-based architect Bruno Moinard, the 675 sq m store re-opened in December and sits alongside the other Cartier temples in Paris and New York, where high jewellery, the Tradition Collection and exceptional objects are brought to life.
The interior mixes light and dark with golden touches, embracing timelessness with modernity. Moinard and his team have worked with artisans from around the world to bring the boutique to life, from the furniture to the metalwork and lighting.
Paris-based studio Mydriaz has created bespoke lighting for the space, while artist collective Studio Drift has produced a site-specific installation called Fragile Future III, a modular work that conveys emotion while simultaneously referencing the fact that light lies at the basis of all life.
The new luxury concept infuses the space with historical details, from the wooden panels to every artefact carefully chosen to reflect Cartier’s brand values.
The open layout of the ground floor sweeps over into the new and second entrance on Albemarle Street. The space is home to jewellery, watches and accessories, and highlights the original 1909 floorplan panelled in wood and listed building elements.
Zoned areas on the ground floor allow clients to preview ever-changing displays dedicated to leather goods and accessories, as well as personalisation services such as the strap bar, where tailored straps can be designed on site.
A grand late nineteenth century oak staircase leads visitors to a luxurious salon on the first floor, where round showcases display jewellery sets under a monumental chandelier. Here, the ceiling height is pushed up to exalt the existing re-worked mouldings.
‘With the reopening of our New Bond Street boutique, we are putting the spotlight on our incredible history and heritage in London,’ says Laurent Feniou, managing director of Cartier UK. ‘The new boutique will delight and surprise our guests and will represent the best of Cartier excellence and client services, mixing tradition and modernity.’
Cartier’s Old Bond Street boutique is now closed for renovation and will reopen in September as a destination that redefines client services, alongside showing iconic collections, accessories and fragrances.