Bucherer 1888 and Rolex have unveiled their newly refurbished flagship boutique in Knightsbridge, London. The store, located in the luxury residential and retail complex at One Hyde Park, went through a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer 1888.
The eye-catching new façade – the first of its kind in Europe and second in the world after Dubai – draws inspiration from the iconic fluted bezel of Rolex watches with metal, opaque gold and translucent glass elements, providing a welcoming yet discreet shopping environment within the boutique. The brand new interior features warm bronze, walnut wood, striated limestone and furniture in the internationally identifiable Rolex green.

The boutique, which originally opened in 2011, has become a destination for Rolex watch The expert sales team, covering over eight international languages, are dedicated to delivering an impeccable shopping experience in line with both Rolex and Bucherer values.
‘Our strategy has always been to provide the largest range of product, and to give the best possible customer experience, to make it unforgettable to buy your watch here.’ David Coleridge, Chairman, Bucherer UK.