Today, 96-year-old Danish audio brand Bang & Olufsen has announced the re-opening of its store in Ealing on Bond Street – a bustling high street destination.
Having closed its doors in late March to undergo a comprehensive refurbishment, Bang & Olufsen is delighted to announce that the store is now ready to re-open to welcome new and loyal customers alike.
Store features include an impressive Home Cinema demonstration room, which helps to create an unforgettable customer experience, thus allowing the customers to immerse themselves in the superior sound performance for in-home entertainment within an exclusive, dedicated room. Other features include spacious areas for demonstrations and to showcase the distinctive designs and feel of the premium, crafted materials, with guidance and support on hand. The aesthetic of the store embodies Bang & Olufsen’s Danish design philosophy – a minimalist sanctuary for any shopper.
The showroom first opened on 18 March 2006, with a significant investment from husband-and-wife owners Stuart & Helen Melville, who committed to start a new venture: selling their home near Winchester, Hampshire, leaving friends and family and moving to Ealing.
Today, in their newly refurbished showroom, they invite customers to experience for themselves the ultimate in-home entertainment from Bang & Olufsen. Helen says, ‘The 16 years have flown by, our clients are fantastic, and the Ealing community has been wonderful. As we reflect over the last 16 years, it’s been a non-stop journey, from our wedding, having our two children, the Ealing Riots in August 2011, the Covid-19 pandemic and winning the prestigious Bang & Olufsen UK Dealer of The Year Award, we are delighted to renew our investment in Ealing.”
Recent years have been particularly volatile for the UK’s retail landscape in an increasingly digitally focused world. “The UK market is extremely important to our growth strategy and investing in re-opening the store indicates the confidence we have in physical retail within the luxury sector,” says Scott Anderson, Market Director UK & Ireland at Bang & Olufsen.
“We believe in providing interactive and memorable experiences for customers shopping for high-end audio and visual products. Our customers need to be able to see, feel and hear our products before making a purchase decision, so we are committed to developing both our digital and physical environments. Customers are able to discover our products on Bang & Olufsen of Ealing’s website, book an appointment and visit us in-store,” says Anderson.
On the evening of 26 May, local award-winning gin distillery Ealing Gin, will be fueling the celebrations, offering clients a masterclass in making the perfect Gin & Tonic, whilst clients will be able to explore the new state of the art showroom with the complete Bang & Olufsen product range.