While the ongoing US-imposed tariffs take hold, many global brands are reevaluating their reliance on the US market and exploring opportunities abroad, particularly in Europe. CommerceIQ, a leading AI-driven digital commerce platform that supports 1,400+ retailers globally, has released new features in Europe that are helping US brands hedge against economic uncertainty at home and expand growth in new markets abroad. 

“CommerceIQ has worked with thousands of retailers across the globe, giving us localised expertise on the EU market to support brands as they look to grow outside the United States,” said Guru Hariharan, CEO of CommerceIQ.

CommerceIQ’s unified ecommerce management platform gives brands the ability to optimise digital shelf and retail media to increase incremental sales and confidently expand growth into key European markets.

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These new features, which are part of CommerceIQ’s recently launched AllyAI — a suite of agentic AI teammates trained on real-world commerce data — provide role-specific AI agents that help brands move faster and adapt during uncertain times to identify performance gaps, make strategic recommendations, and automate reporting. 

  • Amazon Copilot featuring AllyAI Sales Teammate (available in UK, Germany, France, Italy, Spain, Netherlands, Belgium, Denmark, and Poland), which allows brands to quickly pinpoint why sales are underperforming and recommends targeted actions in media spend, inventory management, and content performance to meet sales and market share goals. With Copilot, brands can leverage a dashboard to monitor Amazon performance across multiple countries in one view.
  • Digital Shelf Optimisation (DSO) featuring AllyAI Category Teammate is currently available in 23 EU countries, with the ability to cover the entire region. DSO tracks product content, availability and pricing across SKUs to surface risks to market share, product visibility and conversion across hundreds of retail locations. 
  • Retail Media Management (RMM) featuring AllyAI Media Teammate (currently available in UK, Spain, Germany, France, and Italy and rolling out to more countries soon) maximises retail media efficiency with AI optimisation that drives sales incrementality and share of voice through CommerceIQ’s proprietary optimisation model with 50+ datapoints.

“In a time of tightening US consumer spending, we’re seeing increased interest from US brands wanting to enter our markets here in Europe and beyond,” said Daniel Shering, SVP of EMEA & APAC at CommerceIQ. “The launch of AllyAI comes at a crucial time to help US brands succeed in these markets with speed and confidence.” 

Whether expanding further into Europe or entering a new international marketplace, CommerceIQ empowers brands to quickly pivot, de-risk, and ensure long-term profitability.