There was once a time when simply offering a discount or a buy-one-get-one-free deal was enough to draw in customers. Nowadays, though, the internet is awash with these promotions, and leading businesses have had to get innovative to stay ahead of the competition.
Now, the best deals of today often come with engagement mechanics. This helps make the promotion feel earned a lot of the time and can also encourage customers to come back to see what other engaging offers are available.
Online Casinos Use Gamified Daily Promotions
When it comes to offers and promotions, the online casino industry is one of the best places to turn to for inspiration. That’s because the sector is so competitive with thousands of sites to choose from that operators have always had to provide bonuses to bring in players. As these bonuses have become widespread, leading companies have had to get creative.
One of the top offers right now is the free daily spins deal on Prize Pinball. This gives players a game to play, in which they have to fire a ball and try to win prizes. Along with being fun and engaging, the randomness gives a sense that anything can happen. There are different prizes available too, tapping into the power of offering uncertain rewards.
Another way this promotion works so well is that players can only use it once per day. They have to keep coming back in the future for extra turns to try to win more prizes. It’s a formula that’s worked well elsewhere, with the Wordle daily challenge being a prime example of this power of scarcity.
Which Businesses Are Opting for Engaging Promotions?
There’s been a notable shift in business in recent years towards more engaging promotions, and retailers should take inspiration from the most successful campaigns. Shein is a great example of an ecommerce store that has made use of the power of engagement. It has a daily spin offer which gives users the chance to win discount codes. The beauty of this is that it encourages daily logins and gets customers to spend more time on the app.
AliExpress has opted for gamified discount mechanics as well, especially during its major sales events such as 11.11. One of the most interesting promotions is Merge Boss, which allows players to manage resources and upgrade items to earn energy and currency. There are also other minigames like GoGo Match and Lucky Forest to boost engagement and keep people on the app.
For any retailers that want to implement similar strategies, it’s important to do a lot of research first. An initial assessment of what existing offers need to be improved upon is wise, but it’s also worth surveying customers to find out what types of engagement mechanics they would be interested in.
It is clear throughout the ecommerce industry that offers are no longer enough to entice customers, as they can be found everywhere. Now, people are looking for activities that can engage them and give them a way to earn their discounts.
