Aqua Glow has secured a major new listing with Waitrose, taking the fast-growing sparkling collagen and vitamin drinks brand into 251 of the retailer’s stores nationwide.
Chilled single cans of Aqua Glow Berry Crush launch in 101 Waitrose stores today and will also be included in the retailer’s Meal Deal. Four-can multipacks of Berry Crush and Mango Passion will follow in 229 stores from 18 October, with an introductory price of £5.50.
Aqua Glow offers a convenient alternative to traditional collagen powders, pills and complex supplement routines. Each delicious sparkling drink contains 5,000mg of VERISOL® collagen peptides, alongside vitamins and zinc, in a ready-to-drink format.
James Cowie, Waitrose soft drinks buyer, said: “Our food loving customers are becoming increasingly interested in drinks with functional benefits, but taste still remains absolutely essential. Aqua Glow combines an appealing sparkling drink with a distinctive wellness offering, providing our customers with something genuinely different within the category. We are looking forward to hearing what they think about this exciting new addition to our shelves.”
The launch comes just one year after Aqua Glow entered the UK market and represents another significant step in the brand’s rapid retail expansion. Aqua Glow is already available through selected Boots and WHSmith Travel stores, Booths, Ocado, Amazon, Holland & Barrett Marketplace and more than 100 independent retailers.
Aqua Glow has also earned growing industry recognition. The brand won Gold and Overall Drink Product of the Year at the 2026 Free From Food Awards and was named Best New Brand at the UK Soft Drinks Awards.
Jamie Gripton, co-founder of Aqua Glow, said: ““We are absolutely thrilled to be launching in Waitrose. Our mission is to get Aqua Glow into the hands of many more consumers, and this is a huge leap forward for the brand – just one year since launch.
“Waitrose has an incredible reputation for discovering exceptional-quality products, so being selected for its range is a massive endorsement of everything our team has created. Seeing Aqua Glow on its shelves is a very proud moment, and we cannot wait for customers to discover us.”
The Waitrose launch will be supported by an integrated marketing campaign spanning consumer PR, creator partnerships, digital advertising, sampling and social media.
Aqua Glow was created by a team with experience across the drinks, beauty, wellness and retail industries, with the ambition of bringing collagen out of the supplement cupboard and into the chiller.
Aqua Glow is currently raising on Crowdcube to support its future growth after its rapid expansion to over 400 retail locations in its first year. – find out more here.
