AI-powered loyalty platform Antavo has announced major updates to its infrastructure and product offerings. The company revealed benchmark results confirming its position as the fastest platform in the loyalty category.
Antavo recently completed a large-scale performance benchmark of its mission-critical APIs. The platform is designed to sustain 500,000 requests per minute with an average response time of 30 milliseconds, compared to an industry average of 120,000.
Chief Product and Technology Officer, Andras Taraszovics, commented: “These results confirm that Antavo is the fastest platform in the loyalty technology space. Our elastic, cloud-native architecture ensures that brands are equipped to handle heavy traffic surges during peak shopping periods, without delays or errors.”
Alongside these performance milestones, Antavo announced a major expansion of its Shopify integration and the launch of targeted promotions as part of the Antavo Platform. The company also secured new retail customers, including luxury streetwear brand Represent and digital parenting platform BabyCenter.
This month, Antavo introduced native point redemption at checkout for Shopify merchants. Meaning customers will be able to apply loyalty points directly within the purchase flow, and additional upcoming features include multi-currency support, flexible opt-in options, and retroactive point claiming for past purchases. These updates allow growing brands to manage multiple stores and markets from a single workspace while ensuring real-time data accuracy across all channels.
Antavo’s platform now gives marketers the ability to run targeted promotions alongside their loyalty programme – combining audience, product, location, and loyalty status targeting without needing a separate promotional tool. A high-tier loyalty member can automatically receive a discount at checkout based on their status, creating a seamless and personalised shopping experience.
Attila Kecsmar, CEO of Antavo, added: “These platform enhancements arrive as Antavo continues to expand its client roster with major brands. We know that marketers are spending half their annual budgets on loyalty, so it’s vital that the technology they rely on can perform at speed to deliver the ROI they need.
Our latest updates reflect our dedication to innovation and the ongoing success of our customers. By building faster infrastructure and deeper integrations, we provide brands with the tools they need to create engaging loyalty experiences.”
For more information about Antavo’s latest updates, visit www.antavo.com
