Today, Amazon opens its doors to the first Amazon 4-star store outside of the U.S., which offers a curated range of products that are rated 4 stars and above, are top sellers, or are trending on The store is conveniently located in Bluewater, just southeast of central London.

Amazon 4-star is a direct reflection of what customers are buying and loving on It carries products from the top categories across including consumer electronics, toys, games, books, kitchen, home, and more. Customers will also find the full range of Amazon devices in the store, including Kindle e-Readers, Fire Tablets, and Echo Dots.


Unique to Amazon 4-star, customers can shop some of’s most loved items by browsing sections such as ‘Most Wished For’ (popular products from ‘Wish Lists’), ‘Trending in Bluewater’ (items local customers are loving), and ‘Most Gifted’ (top items ordered as gifts). 

“The Amazon 4-star store is a great place for customers to discover hot new releases, guaranteed page-turners, top-selling electronics, and more,” said Andy Jones, director, Amazon 4-star, UK. “Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”

Curators have selected some of the most popular items from the millions of products available for purchase on Collectively the products in-store have received more than 3.9 million 4- and 5-star reviews. The assortment will change on a regular basis as curators respond to customer feedback and keep up with emerging trends. On opening day, customers will see Mattel’s must-have toys, the newest building sets from LEGO, best-selling books near Bluewater, Joseph Joseph’s trending kitchen gadgets, and a variety of highly-rated consumer electronics, just to name a few.

Amazon 4-star will also feature products from small businesses across the UK who continue to delight Amazon customers, like Gamely Games, a Brighton-based business that creates family-friendly games guaranteed to deliver big laughs. “I’m so excited for people to see our games as they explore the Amazon 4-star store,” said Hazel Reynolds, CEO and founder of Gamely. “Our games bring people together to share good times with their loved ones, and we’re looking forward to seeing Amazon 4-star customers connecting through laughter at their next games night.”

Digital price tags are located alongside each product with the item price, average star rating, and the number of customer reviews, enabling customers to make more informed purchases. Amazon account holders will pay the same low price as they would on Prime members will receive exclusive perks and deals throughout the store.

Customers can purchase from the millions of items available at online and collect orders at the store as soon as the next day. The store also offers convenient parcel-free, label-free returns for items purchased both in store and online. When requesting the return for the item through or the Amazon app, customers can select Amazon 4-star as the return method at no extra cost.