Jewellery retailer Diamonds Factory has undergone a major rebrand, emphasising its craftsmanship and ‘direct from the maker approach’.
The fresh new brand direction, which includes a complete overhaul of branding, a website revamp, and a large-scale creative campaign, brings their vision of blending craft and high fashion to life.
New imagery and marketing materials including their first ad campaign, takes inspiration from a factory setting, speaking to the technical sensibilities of Diamond Factory consumers.
The move from the jewellers marks a clear step in making diamond buying clear, without compromising on showcasing the bold and stylish designs they have on offer.
Major store revamps are also set to take place across the country as part of the brand elevation.
Chloe Heyes, Brand Director for Diamonds Factory comments:
“Diamonds Factory is reintroducing itself – not because the product or proposition has changed, but because the brand is finally ready to match it. We’re building something that stands for the long term, and this transformation is the foundation of that. We really wanted our marketing efforts to use visual language that communicates our expertise and confidence in design.”
Matt Gratze, Managing Director for Diamonds Factory comments:
“We are very pleased with the progress the business has made over the last few years, positioning us in 21 countries with a growing product offering direct from the maker, which means our customers benefit from the surprising value we offer. This new campaign is fresh and exciting and there is lots more to come throughout the year that will reflect our desire to make customers feel at ease in the buying process, and in awe of our collections.
