Rapidly growing British grooming brand BarberBoss become Everton’s first Official Men’s Grooming Tech Partner, as the Club ‘up their Grooming game’!
Founded in Birmingham in 2020, the rapidly-expanding personal care brand BarberBoss are proud to announce their partnership with Everton Football Club, which began last weekend at Hill Dickinson Stadium, at Everton vs. Arsenal. After winning awards and building huge consumer support for their affordable and ‘Best Value’ grooming tech products in their first five years of trading, BarberBoss are thrilled to be partnering with a Club with such a distinguished history, in the topflight of English Football.
This new partnership will see the BarberBoss brand showcased to global audiences on matchdays at Everton’s Hill Dickinson Stadium, across the Club’s digital and social media platforms, and through a series of interactive activations throughout their multi-year agreement.
In recent years, Beauty, Grooming and Personal Care brands have increasingly stepped into the spotlight as sponsors of sports teams, helping shift the sponsorship landscape away from the dominance of gambling and betting companies. The Beauty, Grooming and Personal Care industry is rapidly becoming a major financial force in sport, with deepening investment and sponsorship commitments that rival traditional commercial partners. BarberBoss, alongside other brands bringing significant funding and sophisticated fan engagement strategies to the football landscape, will help shift the sponsorship landscape away from the dominance of gambling and betting companies that are now under scrutiny. Supporters can look forward to their presence, from kit collaborations to community initiatives, to become a permanent and integrated part of the matchday experience, reshaping how clubs connect with diverse audiences both on and off the pitch.
By supporting sports at all levels, BarberBoss contributes to community initiatives, encourages active lifestyles, and helps foster inclusive, family-friendly environments around sporting events. Their presence offers an alternative source of funding that aligns Everton FC’s commercial success with uplifting social influence in sport. We hope that this British brand joining the Everton Football Club partnership roster will reinforce positive lifestyle narratives that resonate with broad and younger audiences, enhancing both brand equity and community engagement in sport.
Minnie Nguyen, Founder of BarberBoss, said: “BarberBoss are honoured to be part of the Everton Football Club family now, and look forward to supporting the team and fans at Hill Dickinson Stadium. As I have been a Premier League fan since childhood this is an exciting personal connection, as well as professional. The BarberBoss team are very enthusiastic about this powerful pairing and can’t wait to see our products in the hands of players and fans alike; growing our community to include Everton and bringing a positive impact to both sides of this partnership.”
Mark Rollings, Chief Partnerships Officer at Everton, said: “BarberBoss is a growing consumer brand that is challenging established names in the male grooming technology sector, with exponential growth across the UK, Europe and Asia. Their impressive industry recognition and rapid global expansion make them a perfect fit for Everton as we continue to develop innovative, high-performing partnerships. This is an entirely new commercial category for the Club, and we’re excited to welcome such a dynamic, fast-rising brand into our growing commercial portfolio.”
Homegrown British retail brand BarberBoss joins Everton’s sparkling partnership roster, following major agreements this year with global giants Pepsi and Budweiser.
