Artificial intelligence (AI) is revolutionizing many key industries, one of which is eCommerce. In recent years, business owners have started to rely more heavily upon various AI-powered tools to enhance the user/customer experience, reduce bounce rate, upgrade existing systems, enhance cyber security, boost conversions, and increase revenue.
One such tool is the AI shopper or AI shopping assistant, which significantly helps consumers find what they’re looking for quicker than ever. The product and service suggestions are now more relevant than ever, and the overall online shopping experience is now far more personalized.
The question being asked here is, will AI shoppers change the face of eCommerce? Let’s dive straight in to find out.
Will AI shop assistants revolutionize the eCommerce experience?
Yes. It’s already happening. AI shop assistants, AI shoppers, or whatever you want to call them, essentially focus on personalized recommendations.
This highly sophisticated AI-powered technology essentially monitors each individual’s on-site browsing history in a non-intrusive way and gathers and analyses information such as user preferences, purchasing behaviour, saved items, and so on, which enables operators to provide relevant recommendations based on an individual’s personal preferences.
This cutting-edge new technology is helping to simplify the online shopping experience in the eCommerce sector and many other industries. For example, AI-powered search engines on movie streaming platforms like Netflix help viewers find content they will most likely enjoy watching quicker than ever.
Similarly, in the iGaming industry, the technology helps online casino operators provide more relevant suggestions for which new online slots customers will most likely enjoy playing and even more tailored/personalized bonus and promotional offers.
How is AI changing the face of eCommerce?
Besides enabling eCommerce website owners to provide tailored recommendations and a more personalized service, AI shop assistants help enhance customer service and satisfaction levels.
For example, many eCommerce websites today use state-of-the-art AI-powered chatbots and virtual assistants to provide instant customer support. This technology has significantly evolved over the past few years, and the answers and responses they give are more human-like and to a higher degree of accuracy.
AI has helped optimize web browsers and website search engines, making it easier for consumers to find the products they are looking for, even when typing in vague product/service descriptions.
The technology also helps business owners streamline their day-to-day operations, making them more efficient and productive. Artificial intelligence also helps enhance website security and prevent fraudulent activities from being carried out.
It also helps free up human employers to focus on various other complex and strategic marketing strategies and initiatives. The technology has progressed to the point where consumers can even use voice commences to search for items and make purchases.
What are the fundamental technologies used in AI shop assistants?
Today’s most advanced AI shop assistants are powered by various ground-breaking technologies, three of which include the following:
- Artificial intelligence
- Machine learning
- Natural language processing
AI shop assistants are constantly evolving and are still a relatively new concept, but they are here to stay and will likely continue to evolve over the coming years to enhance the online shopping experience even further.
Final thoughts
There are many benefits of AI shop assistants, and they are completely reshaping what it means to shop online and making the experience more engaging for consumers.
They are helping to create far more personalized online shopping experiences and helping to push the boundaries of what is possible in this sector.
AI-powered shop assistants are never pushy or try to sell items you don’t want or can’t afford, and they are starting to exhibit a level of understanding of products and services relevant to individual shoppers.
