On the 12th of March, the Leonardo Royal St Paul’s in London was the epicentre of celebration for the Retail Visual Merchandising and Display industry. The prestigious VM and Display Awards, now in its 29th year, continued its tradition of excellence, drawing a sell-out crowd eager to celebrate the industry’s finest achievements. As we edge closer to the landmark 30th anniversary next year, this event highlighted the innovation and creativity that have been the hallmark of visual merchandising for nearly three decades.

The evening, hosted by Johnny Doyle and featuring a comedic performance from Simon Brodkin, was not just about laughter and entertainment but also about recognising the unparalleled talents within the industry. The awards ceremony is renowned for showcasing specific elements of Visual Merchandising and Display, with this year witnessing a record number of entries. This enthusiastic participation underscores the vibrant spirit and competitive edge that define the sector.

Among the accolades distributed, several brands and individuals stood out for their contribution to shaping the industry’s landscape. Michael Kors captivated the audience with its most outstanding feature/prop, while Marc Jacobs took home the award for the best pop-up, showcasing the dynamic and evolving nature of retail spaces. Fortnum and Mason’s enchanting Christmas Interior reminded everyone of the festive season’s wonders, and Brown Thomas was celebrated for creating the best International Window, demonstrating the global appeal and influence of visual merchandising.


A collaboration between Adidas and Stella McCartney was recognised for the best Instore Branding, highlighting the importance of cohesive and impactful brand messages within retail environments. The evening’s highest honour went to Sian Roberts from John Lewis, who was celebrated as the most innovative person in VM, underlining the individual talent that drives the industry forward.

The VM and Display Awards are more than an occasion for accolades; they are a vital opportunity for professionals to network, share ideas, and celebrate the accomplishments that push the boundaries of what is possible in visual merchandising and display. The history of these awards is a testament to their importance in the industry, serving not only as a recognition of excellence but also as an inspiration for future innovation.

As the night drew to a close, winners and guests alike danced away, a fitting celebration of the year’s achievements. The full list of winners, detailed in the winners’ brochure, offers a glimpse into the creativity and innovation that were honoured on this memorable evening. With anticipation already building for next year’s 30th-anniversary celebration, the VM and Display Awards promise to return on the 11th of March, continuing to showcase the talent and hard work that define this vibrant industry. This annual event remains a beacon of inspiration, encouraging professionals to strive for excellence and creativity in their contributions to the world of Visual Merchandising and Display.

The full list of winners and their achievements can be explored in the winners’ brochure, available here: VM and Display Winners Guide 2024.