Grosvenor has announced that Pandora, the world’s largest jewellery brand, has opened a 2,000 sq ft Evoke 2.0 concept store at Liverpool ONE. A refurbishment of its existing unit on South John Street, the launch reemphasises Liverpool ONE’s standing as a go-to location for showcase store concepts, a position bolstered by the 15 brands that have invested in the destination since the beginning of 2024.
Pandora has undertaken a substantial refurbishment, with the Evoke 2.0 store concept introducing a modern and fresh aesthetic, designed to immerse visitors in the world of Pandora. The concept has been created to provide a shopping experience that is both inspirational and easy to navigate.
Ross Monaghan, Sales Director at Pandora UK, added: “Liverpool ONE has long since been one of our top performing stores in the country, which, combined with our extremely loyal customer base in the region, meant that rejuvenating the space was a clear next step. The destination is the perfect location to continue the roll-out of our inspirational Evoke 2.0 concept, and we’re hugely excited to welcome visitors to the store’s fresh new look.”
Pandora joins an ever-increasing number of leading retailers that have actively reinvested in Liverpool ONE. These include Zara, with the Inditex brand currently preparing to upsize into a 40,000 sq ft regional flagship from its current 27,000 sq ft space. In total, almost 90,000 sq ft of space has been enhanced and upgraded by Liverpool ONE’s brands so far this year. Other key brands to have reinvested in Liverpool ONE since the beginning of 2023 include luxury watch and jewellery retailer, Goldsmiths, and premium fashion brand, BOSS.
The continuous investment by leading brands has a tangible impact on Liverpool ONE’s performance, with stores that refitted in 2022 and 2023 experiencing on average 8.2% uplift weekly sales versus the 12 months prior to refurbishment. Those same stores are averaging a 16% uplift in sales to date in 2024, reinforcing the value of sustained investment in the destination.
Rob Deacon, Director of Asset Management at Grosvenor, said: “Pandora is the latest in a long line of top international brands that have chosen to invest in Liverpool ONE, and we’re thrilled to see this momentum continue as the doors open to its revamped store. The consistent commitment of leading brands speaks to the strength of partnership that Grosvenor creates with its tenants, and the results speak for themselves. Investing in Liverpool ONE has a visible and long-lasting impact for both.”
