Virgin Media O2 has today opened a new store in Liverpool bringing together the best in mobile, broadband and connected technology.
The new store, located on the upper level at Liverpool ONE, demonstrates the operator’s commitment to investing in its stores and UK high streets. Spanning over 1,900sqft, the space has been designed to showcase the very best of Virgin Media O2’s products and services in an engaging, hands-on environment while placing the customer front and centre of the in-store experience.
Providing brilliant customer service sits at the heart of this approach, with dedicated in-store advisors on hand focused solely on supporting new and current customers when they visit. These specialists can support with a wide range of queries, from billing and account support to assisting vulnerable customers or those facing more complex situations.
This forms part of the company’s broader commitment to delivering more personalised, accessible support, ensuring customers can get the help they need quickly, at a time and place that works best for them.
To celebrate the opening, Virgin Media O2 is offering customers an exclusive in-store experience and prize draw. Visitors will have the chance to win one of two signed Liverpool FC shirts by taking part in an interactive quiz focused on Liverpool FC and Priority. The signed shirts will also be on display, giving customers a preview of the prizes up for grabs.
The shop will be divided into discovery zones across an open-plan layout, giving customers the chance to test out Virgin Media O2’s latest products as well as popular gaming and entertainment tech, with expert tech advisers on hand to answer any questions.
The discovery zones for customers to enjoy include:
- Ultimate Gaming Zone: Following the success of Virgin Media Gamepad located in The O2, which is visited by tens of thousands of visitors each year, store guests can try out cutting-edge VR and AR gaming experiences as well as the latest consoles.
- Priority from O2: Discover Virgin Media O2’s customer reward programme, Priority, available to all customers, offering average savings of £500 per year. Members can enjoy a wide range of rewards, including accessing gig tickets exclusively 48 hours before general sale.
- TV and broadband zone: Visitors can witness Virgin Media O2’s ultrafast broadband and TV services in action, with the zone showcasing seamless streaming, on-demand entertainment and the power of gigabit connectivity in the home.
- Meta zone: Experience the latest from Meta, including immersive virtual reality and smart technology, all powered by Virgin Media’s ultrafast broadband demonstrating how connectivity enhances next-generation digital experiences.
The store also aims to make it easier for consumers to recycle their old or unwanted devices, helping the company to reach its wider sustainability targets. Electronics, including old mobiles, earphones, wearable tech and cables, can all be dropped off and recycled.
Will Houldsworth, Director of Retail, Virgin Media O2 said: “Opening our new store here in Liverpool is a really exciting moment for us. Liverpool ONE is at the heart of the city’s shopping and social scene, so it’s the perfect place to bring our latest products and services closer to the local community. We’re committed to giving customers a great in-store experience where they can explore, learn and get support face-to-face.
“Over the past year, we’ve invested heavily in upgrading our stores across the UK, and Liverpool is a key part of that journey. As we continue to invest in the future, including launching new tools to support our colleagues, we’re committed to providing brilliant service for our customers across the region.”
As part of Virgin Media O2’s commitment to supporting the local community, the store also joins over 300 others as a National Databank hub, where people experiencing data poverty can get a free O2 SIM with 25GB of monthly data, plus texts and calls for 12 months to stay connected.
Virgin Media O2 adopted a sustainable approach when designing and constructing the store, incorporating recycled and responsibly sourced materials while prioritising energy efficiency through smart LED lighting and low energy screens.
The store is located on the upper floor of Liverpool ONE and will be open from 9:30am -8pm Monday-Friday, 9:30am-7pm Saturday and 11am-5pm Sunday.
