SpaceandPeople, leaders in delivering high footfall spaces to retailers for nearly 25 years, has created a revolutionary new end-to-end service for brands and businesses who want a fully flexible physical mid mall retail solution. Rock Up and Pop Up has been specifically designed to allow any business – regardless of size or budget – to bring a tailored, in-person retail experience to shopping venues and travel hubs across the UK and Europe.
Rock Up and Pop Up is a concession solution set to address the challenges faced by many retail brands looking to forge a physical retail space – be it for the first time, in a new market, or simply for those brands looking to expand their physical footprint. These include knowing the right location to set up shop, cost, merchandising, marketing, and staffing.
For brands in today’s often crowded and busy retail landscape, creating face-to-face moments and delivering tailored in-person experiences to customers will increase awareness and build brand loyalty. While online retailing is the starting point for many beginning their retail journey, there is a resurgence in consumers looking for a physical shopping experience. Recent research shows that 28% of shoppers prefer in-store experiences, with 59% of consumers enjoying a mixture of in-store and online. In addition, 40% of shoppers feel positive towards physical retail stores.
SpaceandPeople’s Rock Up and Pop Up service gives businesses access to, and insight into, over 300 prime, high footfall locations in shopping venues – including Bluewater, Westfield and Meadowhall – as well as major travel hubs such as London Waterloo, London Kings Cross, Manchester Piccadilly and Glasgow Central stations.
With a service which is bespoke to every retail brand, the Rock Up and Pop Up team can ease the pressure and facilitate almost every touchpoint, from the design and installation of a kiosk to marketing and merchandising, and staffing support. By investing in a Rock Up and Pop Up concession, brands can in turn gain valuable customer insight – such as understanding how people interact with their products – reach new audiences and boost product visibility, as well as increase revenue and drive sales.
Nancy Cullen, CEO of SpaceandPeople, comments: “We have been working with brands to help them create physical experiences and create meaningful connections with the public – both existing and prospective customers – for a long time now, so we know the impact in-person engagement can have. We also know that for many businesses, going from a one-off branded activation to setting up a physical, permanent retail shop can be a big and expensive leap. Retailers need insight and data to drive that decision before taking the plunge – whether it’s their first time, or if they are looking to expand nationally or internationally.
Rock Up and Pop Up has been created to help brands address the challenge of taking that step, whilst being able to gain valuable and tangible data. It’s a fantastic way for brands to trial a location, reach a new audience who may not discover that business online, or showcase a seasonal product – all without having to invest all the expenses which come with a permanent space. We’ve even seen some brands use it as an opportunity to increase their consumer touchpoints by setting up a Rock Up and Pop Up kiosk at the opposite end of the mall to their shop. By using a kiosk which is fully branded – but crucially re-usable – we can create a much more cost-effective, sustainable opportunity and, by having everything needed such as staffing, design teams, etc. to hand, all a brand needs to do is deliver the product and start that journey.
The proof is in the pudding. We have already begun running our Rock Up and Pop Up solution with brands such as Kate Spade. Results are showing incredible success, including sales figures such as an 18% store sales increase YOY, 85% of event participants visiting permanent stores as a result of a pop up, and businesses taking up permanent mall retail space following a concession trial. We are really excited by the potential this opportunity provides for retailers who are pursuing an omnichannel strategy.”
For brands who want to find out more about Rock Up and Pop Up, please contact Bronwen Lambert,Bronwen.lambert@spaceandpeople.co.uk or visit www.spaceandpeople.co.uk.
