Grosvenor Britain & Ireland (GBI) has announced that Rituals, the luxury bath, body and home brand, is set to expand its UK presence with a new boutique at Liverpool ONE, its first in the city. Opening early next year, the 1,700 sq ft store will enhance Liverpool ONE’s wellness and premium lifestyle offering, further solidifying its position as one of the UK’s leading retail and leisure destinations.
Located on South John Street, the Liverpool ONE store will showcase Rituals’ full collection of luxurious yet affordable bath, body and home products, ranging from skin and body care to scented candles and fragrance sticks. Designed by an in-house team, the space will reflect the brand’s calm and inviting concept.
Penny Grivea, Managing Director for UK & Ireland at Rituals, said: “Rituals is truly committed to growing its UK retail presence and Liverpool ONE forms a key part of this expansion. We have wanted to extend our reach in Northern England and Liverpool ONE’s continued high footfall and sales, as well as its variety of choice and complementary operators, makes it the ideal destination.”
Alison Clegg, Managing Director, Asset Management, Grosvenor Britain & Ireland, added: “We work continuously to enhance our offer, anticipating and satisfying the evolving needs of our guests with best-in-class brands such as Rituals. Operating in the ever-growing wellness industry, Rituals is a great addition to Liverpool ONE and further demonstrates the popularity of the destination for major retail brands. Over the course of the year we have shown there is very strong demand for physical retail space, and Rituals will compliment our diverse offering.”
The announcement round-offs a very successful year for Liverpool ONE, who in 2021 alone agreed almost 270,000 sq ft of new or enhanced space signed or opened since January. Highlights include Bershka selecting Liverpool ONE for its regional debut, Gordan Ramsay’s Bread Street Kitchen signing on Paradise Street for its first site in England outside of London, and David M Robinson opening the largest franchise OMEGA boutique in the UK on upper South John Street.
