Hollister Co. has announced its new London store on Foubert’s Place, Soho, where the retailer will offer its signature men’s and women’s apparel and accessories. Today, Hollister will open the doors of its new store located just off London’s Carnaby Street; a globally renowned shopping destination.

Hollister believes in celebrating teens – their firsts, their experiences and their memories, every day. They imagine a world paved with confidence and possibilities and the new store will reflect this updated brand positioning, tailoring its experience to Hollister’s Gen-Z consumer in an authentic and relatable way through its updated assortment and aesthetic.


This exciting move follows the opening of another Abercrombie & Fitch Co. brand in the UK, a first-ever standalone Gilly Hicks store. The store opened on Carnaby Street last summer to high acclaim.

Jonathan Steinitz, Managing Director EMEA, says; “We are thrilled to be opening a new Hollister store on Foubert’s Place in London’s iconic Soho neighbourhood. This new location welcomes local London customers and tourists alike with a brightly coloured storefront and an inviting interior that brings the product assortment to life against a backdrop of cool blue and white tones with warm wood fixtures and textured walls. With an easy-to-shop layout, this store concept provides a seamless omnichannel experience with a central click-and-collect area in addition to offering order-in-store and same-day delivery capabilities.

As we head into the summer season, the store will feature wardrobe staples including dresses, linen, tailored looks and utility wear.”

Details on a second new Hollister Co. store opening in Liverpool coming later this summer.