Luxury Ukrainian nail bar So.Shell has opened its first pop-up salon in London’s Fitzrovia. Joining their original stand-alone space located in the iconic Carnaby area on Marshall Street, the brand’s first UK store which offers a range of nail, eyebrow and lash services with two treatment rooms.

The new pop-up will be located at Pinch Bar, situated at 9-11 Tottenham Street. The space is designed with jungle elements and inspiration, creating a relaxing tropical vibe. It is a spacious location which has four manicure stations and two pedicure stations. Customers are able to add brow treatments to the manicure/pedicure services, and can enjoy an ice-cold soft drink, aperol spritz or even a glass of prosecco. Combining a cosy atmosphere and a calm experience that is the peak of self-care.


So.Shell is a place where customers don’t have to compromise between time and quality, a manicure, pedicure and eyebrow treatment can all be done in 90 minutes. The wide choice of treatments include nail extensions, nail art, lash treatments and brow lamination performed by highly qualified professionals which can be done at the same time.

Treatments include; manicure/pedicure, Ukrainian manicure/pedicure, brows/lash tint, brow shape, brow lamination and lash lift/curl. Prices start from £15 for brows and lashes and manicures start from £22.

Yana Galiyeva & Maria Sharova Owners at So.Shell commented: “We are excited to open our pop-up in Fitzrovia after a successful launch in Carnaby with our first salon. Our aim is to establish a unique space, not only in the services we provide but in the atmosphere. We’ve created a stress-free environment where you can take a break from city life and where we can help people not just to look beautiful, but to feel beautiful. We will offer a range of simultaneous beauty services that are meeting the highest standards, our team has more than seven years experience and know how to achieve a top quality result that will last for weeks. We look forward to welcoming new customers to our summer pop-up. ”

The new salon is open Monday – Sunday from 10am to 9pm.
Bookings for treatments can be made in person or online at