Toast has chosen London’s Carnaby shopping district for the opening of its first standalone menswear store.
The shop in Newburgh Street sells the retailer’s recently launched range of men’s clothing in functional and pared-back designs, as well as a small selection of homeware and womenswear items.
Neil Hobson, head of retail at Toast, said: “Over the past two years we have experienced a renewed appreciation for thoughtfully designed, quality clothing, and we felt it was the right time to reintroduce our menswear collection of functional and relaxed pieces that sit both within a man’s and a woman’s wardrobe.
“We released the collection earlier this year and this December, we are delighted to be launching our first stand alone menswear store in such a great location. We are looking forward to sharing the collection and bringing our customers a series of in-store events, workshops and partnerships”
The shop spans 1,146 square feet over two floors and features a fitting room area to the side and a lower floor to the rear that has a glass roof to provide plenty of natural light.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “We are delighted that Toast has chosen Newburgh Street, Carnaby for their first standalone menswear shop. The brand is synonymous with premium style and fits so well with the existing strong line up of menswear in the destination including Barbour, Mark Powell, Fred Perry and Aubin.”