Shaftesbury Capital has announced that ARNE, the digitally native contemporary clothing and footwear brand, will open its highly anticipated Soho pop-up on 1st November.
Located at 5-7 Carnaby Street, the 4,500 sq ft pop-up will run throughout the festive period, showcasing its popular menswear and womenswear collections and sought-after footwear in the heart of Soho. Known for its minimalist, high-quality design and strong online following, ARNE’s physical retail activation demonstrates the brand’s confidence in the world-renowned fashion district’s strong footfall and brand synergy.
This latest letting showcases Shaftesbury Capital’s ongoing strategy to curate a dynamic and diverse tenant mix, supporting both emerging and established brands for a comprehensive shopping experience in one of London’s most vibrant districts.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, said: “Our upcoming activation with ARNE reflects our commitment to supporting digitally native brands as they expand into physical retail, and cements Carnaby Street and Soho’s reputation as a platform for innovative and experience-led concepts. We continue to attract a high calibre of brands that recognise the unique appeal and commercial strength of Carnaby Street and Soho, and are eager to be part of this constantly evolving retail destination.”
Ryan and Reece Broadhurst, Co-Founders of ARNE, added: “Soho has always been a special location for us, it’s the perfect location to directly connect with our community and showcase the full ARNE experience. This pop-up represents the next step in bringing our vision to life in a space that reflects our values around quality and design, and we look forward to being a part of this iconic neighbourhood throughout the festive season.”
The news follows a wave of recent hospitality signings and openings across Soho in the lead-up to the festive trading period. Notable additions include the launch of smash burger concept Heard and Northern Spanish-inspired ALTA, both tailored to the destination’s demand for a constantly evolving mix of F&B to complement its retail offer.
