Scala, one of the world’s leading digital signage and marketing technology companies, is calling on its extensive network of partners, integrators, clients and industry colleagues across Europe and beyond to contribute memories, images, video, press coverage and personal anecdotes as the company prepares to mark its 40th anniversary in 2027. The appeal for accounts of working with Scala begins in person at The AV Showcase 2026, taking place at Lord’s Cricket Ground on May 12 and 13, 2026.
“Forty years is a remarkable milestone in any industry, but in the fast-moving world of marketing technology, it is truly extraordinary and is a testament to the brilliance and dedication of the Scala team, our partners and our clients. From our earliest days as a pioneering multimedia company in Norway to the award-winning, continent-spanning projects we are delivering today, Scala has always been driven by innovation and a passion for creating exceptional digital experiences,” said Harry Horn, General Manager of Scala EMEA. “What better place to begin our appeal to the AV community than at the AV Showcase? We hope that our partners past and present will be able to help us as we collate the milestones from the last 40 years for a celebratory campaign which will run across 2027.”
Titled Scala: The First 40, the anniversary celebration will see the company, which formed in Norway in 1987, share its story including technical triumphs, installation innovation and high-profile projects through a dedicated section of scala.com. This section will launch in late 2026 and feature milestone moments as well as images and interviews with partners. In addition to the dedicated web resources, Scala: The First 40 will also include in-person events across 2027 to mark the impressive anniversary such as dinners, partner pub quizzes and the relaunch of the popular Scala Awards.
Those who wish to contribute material or their memories to Scala: The First 40 can do so by emailing first40@scala.com. The deadline to submit is November 30, 2026. Members of the Scala team will also be conducting interviews with partners at the AV Showcase. Those attending who wish to be interviewed regarding their work with Scala can do so by emailing first40@scala.com to set up a time to record. Interviews can also take place via online meetings as required.
Scala’s appearance at the AV Showcase follows their tenth time appearing at London’s Retail Technology Show. Scala will also display its award-winning technology at Shoptalk Europe in Barcelona June 9-11 and will be exhibiting at Tech for Retail in Paris on November 30 and December 1. It has been a busy year for Scala with the release of its core digital signage platform, Scala Enterprise version 13.60, appearances at a variety of trade shows as well as the deployment of digital solutions such as the award-winning solution executed in partnership with Repsol, one of the world’s leading multi-energy providers and the national in-store digital communications installation for one of the Netherlands’ largest healthcare providers, BENU Apotheek.
About Scala
Scalable, seamless and sensational digital solutions are powered by Scala. Headquartered in Sittard, NL, Scala EMEA is part of the STRATACACHE family of marketing technology companies. For almost 40 years, Scala has provided the tools and expertise to deploy, maintain and grow powerful digital experiences in any environment. Serving the largest names in retail, hospitality, banking, transportation, gaming, out-of-home media and more, Scala solutions are built to adapt, designed to scale, and trusted to perform. For additional information, visit scala.com
