Quality Street and John Lewis are making the nation’s sweet dreams come true as they announce the return of in-store pick and mix stations.
Shoppers will be able to create their own bespoke collection of favourites from the 12 delicious sweets in this year’s pick and mix assortment, as well as personalise the collector’s tin which has been specially produced for John Lewis. Customers also have the option of refilling previous John Lewis Quality Street tins if they prefer.
Quality Street brand manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021. It’s a landmark year for Quality Street as the brand turns 85, and we’re celebrating our return to John Lewis with an exclusive new sweet and a beautifully designed collector’s tin that shoppers can personalise with a name of their choice.
“Best of all, you can tailor the contents exactly to your liking, whether that means nothing but purple ones, a tin full of toffees or a feast of fruit crèmes. With all this, plus the delicious new Crème Caramel Crisp sweet to try, we think this year’s Quality Street pick and mix stations will be a bigger hit than ever!
John Lewis Christmas Buyer Lisa Cherry said: “We cannot wait to welcome customers to 17 stores to create their personalised Quality Street tins, for some, this is now the start of their festive calendars. We know this year our customers are looking to make their celebrations extra special however they can, so we are pleased to be able to bring back our in-store experiences which offer a more interactive and personalised shopping experience for all the family.
The full list of stores taking part is as follows: Oxford Street, Trafford Centre Manchester, Peter Jones London, Cribbs Causeway Bristol, Brent Cross, Cheadle, Nottingham, High Wycombe, Bluewater, Leicester, Milton Keynes, Liverpool, Cambridge, Newcastle, Stratford, Edinburgh and Cardiff.