Battersea Power Station announced today that global training brand, NOBULL, will open its first permanent concept store in Europe in the newly restored Grade II* listed Power Station, which opened its doors to the public on 14th October 2022 alongside Electric Boulevard, a new pedestrianised high street for London. Founded in Boston in 2015, NOBULL is a footwear, apparel and accessory brand with a strong global community.

Located in the Power Station’s Turbine Hall B, which was completed in the 1950s and has more of a brutalist, industrial look and feel, the new Training Club will be a disruptive experiential concept store, allowing the NOBULL community to engage with the brand in new, hands-on ways. True to the NOBULL ethos, the Training Club will be designed with thoughtful simplicity, intended to be approachable and functional. It will be a hybrid space seamlessly blending equal parts shopping, cafe, town hall and functional training space.


NOBULL will have a diverse calendar of events at Battersea Power Station that will allow the community to train together, socialize with other fitness enthusiasts, and attend a variety of workshops.

Sam Kitching, NOBULL’s General Manager of Europe, said:

“After a busy year planting roots in the London community, we are excited to now bring a permanent NOBULL space to Battersea Power Station. The Training Club is community- focused, and Battersea Power Station is the perfect home for NOBULL to continue to grow.”

Sam Cotton, Head of Asset Management at Battersea Power Station, said:

“When looking for brands to join the Battersea Power Station offering, finding something that will offer our visitors a unique and exciting experience is key. NOBULL’s new experiential concept delivers this, which is why we are thrilled they have decided to open their first permanent store in Europe with a completely new concept inside the Power Station.”

After opening its doors to the public for the very first time on Friday 14th October 2022, Battersea Power Station is the centrepiece of a new ‘15-minute’ live, work and play neighbourhood, acting as a new hub for the local and wider communities, a new business quarter for the capital and a retail and leisure destination for Londoners and international visitors.

The Power Station houses 254 residential apartments, over 100 retail shops, the first wave of which are now open, restaurants and cafés, including a unique c. 24,000 sq ft Arcade Food Hall, which will open this year, cinema, offices, event spaces and Lift 109, a unique glass elevator experience, which transports visitors 109m to the top of the Power Station’s north west chimney, offering stunning 360° views of the London skyline.

Electric Boulevard, a new high street to the south of the Power Station, also opened on 14th October and is home to high street favourite, ZARA and ZARA Home, opticians and eyewear specialists, David Clulow, Korean food, culture hub, Oseyo, naturally fast food outlet, LEON, and a new-concept M&S Foodhall. The UK’s first art’otel, a 164 room hotel also opened its doors for first stays on 12th December 2022 with TOZI Grand Cafe, a new Italian restaurant inspired by the elegance of Europe’s famous grand cafes.

Circus West Village, the first completed chapter in the regeneration of Battersea Power Station, is already home to over 1,800 residents and more than 20 bars, restaurants, cafés, fitness and leisure offerings.

With the Northern Line extended to give this new riverside neighbourhood its very own Zone 1 London Underground station, Battersea Power Station is now within 15 minutes of the West End and the City and is expected to draw visitors from across the capital and the globe, becoming one of London’s most visited destinations, boosting the local economy and creating over 17,000 jobs. Battersea Power Station is also easily accessible via the Uber Boat by Thames Clippers river bus service, bike, train and on foots.