Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, is excited to announce the opening of a brand-new store in Ealing Broadway on Thursday, 20th November 2025 at 12pm with goody bags and cinnamon buns for the first 100 customers.
With timeless design and a nostalgic style, Newbie offers carefully crafted clothing for babies, children, and women – always made with love and care.
Newbie continues its strategic expansion in the UK this year with the Ealing opening being their eleventh UK store following recent new openings in Bromley, Windsor and Bracknell taking place earlier this year.
“We are very proud of Newbie’s development in the UK. Our stores play a vital role in customer experience – they allow us to meet our customers, build relationships and create that magical feeling that lies at the heart of Newbie. Opening another store in the London area is an important step in Newbie’s continued growth journey,” says Thomas Kusoffsky, Vice President, Newbie.
To celebrate the opening, customers will be treated to special opening offers throughout the launch weekend – a special 15% discount to customers throughout the opening weekend (Thursday 20-Sunday 23 November inclusive), with exclusive goody bags and cinnamon buns for the first 100 shoppers.
As a lifestyle brand in the affordable premium segment, Newbie creates collections with a timeless design and nostalgic style, crafted with care to be loved for a long time and passed on – a philosophy captured in the brand’s promise, Nostalgic style made to last. Through initiatives such as Newbie PreLoved, where previously loved garments are given new life, the brand extends the lifespan of its collections and inspires families to make conscious choices.
The Newbie store at Ealing Broadway, sized 133 sqm, will offer a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.
Their latest Christmas collection features cute gingham checks, winter jumpers and beautiful red dresses and outfits for the festive season – perfect for cosy days at home, sparkling celebrations, and all the special moments in between.
In addition to children’s clothing, Newbie website offers a Newbie Woman collection, providing matching outfits for mothers and children, enhancing the brand’s appeal to families. The Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children’s spaces into imaginative environments.
“We see strong engagement from our UK customers, who value our combination of Swedish design, quality and accessibility. Our goal is to continue growing, always with care and a long-term perspective,” continues Thomas Kusoffsky.
With the new store in the London area, Newbie continues to grow across Europe. In addition to new store openings, the brand is strengthening its digital presence through selected third-party partnerships and a local e-commerce site in Germany, launched earlier this year.
Together, these initiatives make Newbie more accessible to families across markets and reflect the brand’s ambition to offer a seamless experience – both online and in-store – wherever customers meet Newbie. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.
