Get out your shopping bags and mark your calendars because MINISO is landing on London’s most famous shopping street. Located on 100 Oxford Street, MINISO is opening its doors to the public on Friday, 10th November at 12 pm

Spanning an impressive 2,700 square feet, MINISO’s Oxford Street flagship store stands as the brand’s largest retail space in the UK to date. This milestone marks their 23rd store in the UK and their third stand-alone high-street location.


Boasting something for everyone, visitors can explore all of MINISO’s best-selling products including, highly popular Sanrio Blind Boxes, adorable plushies, aesthetic homeware and cute accessories. That’s not all, the Oxford Street location will be stocking its brand-new beauty and exclusive fragrance line including, nail polishes, perfumes and must-have makeup products.

Saad Usman, Chief Operating Officer at MINISO UK, expressed: “MINISO’s Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that ‘Life is for Fun.’ We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity.”

Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. At MINISO’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”

MINISO is setting the stage for an opening day filled with joy, with shoppers having the chance to meet MINISO’s adorable mascot PenPen and experience a live drummer performance. It doesn’t stop there, the first 400 shoppers diving into the grand opening celebrations will be gifted a free goody bag worth over £25 with any purchase.*

The new opening is the retailer’s second store in central London and follows the successful opening of its other London stores in Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth. MINISO has over 5,800 stores in over 100 countries, including a number of famous retail destinations such as Times Square in New York.