Lululemon’s flagship store on London’s Regent Street represents more than just a retail destination, it’s a statement of intent. As the brand’s largest store in the EMEA region, covering a striking 8,923 square feet, the space sets a bold architectural tone that needed an equally ambitious lighting solution. Shoplight was entrusted with delivering a scheme that not only complemented the scale and sophistication of the store but also enhanced the brand’s dynamic retail experience.
At the heart of their approach was a commitment to elevating the customer journey through a layered, high-performance lighting design that balances energy, precision, and mood across two expansive levels. Every element of the lighting strategy was carefully considered to support the architectural structure of the store while reflecting Lululemon’s premium, wellness-focused ethos.
The lighting scheme included a combination of NORT GS track spotlights in narrow, medium, and wide beam angles, working in tandem with Steeler Line Recessed fixtures to provide a soft yet vibrant ambient light. This not only illuminated the store evenly but also brought out the full depth of colour and texture in Lululemon’s activewear, making each garment feel tactile and visually compelling.
For more focused zones, such as cashier points and fitting rooms, they used Raider Bio fixtures to deliver crisp task lighting where clarity was essential. The aim was to ensure comfort without compromise, a space where customers could easily assess fit and colour in a natural-feeling light.
Visual storytelling was also central to the design. Around the store’s perimeter, LED Neon Flex was integrated to enhance ambient levels while adding definition to architectural features. This subtle but effective layer of lighting draws attention to curated display walls and key merchandise moments, guiding the eye and encouraging the direction of the customer journey throughout the store.
A stand-out feature of this store was the custom-made colour-changing staircase lighting. Engineered to capture attention and emotion, the lighting pulses gently with colour, creating a sense of movement and play. This immersive element not only reinforces the brand’s connection to joy, mindfulness and energy but also invites customers to journey upward, discovering the full extent of the space.
This project exemplifies Shoplight’s core philosophy, that lighting should not only serve a practical function but also deepen emotional engagement. By seamlessly blending form with function, our team delivered a lighting solution that aligns with Lululemon’s bold aesthetic and retail ambitions, while elevating the everyday into something extraordinary.
