Integrated Systems Europe (ISE) 2026 is set to return to Fira de Barcelona, Gran Via, from 3-6 February 2026, reaffirming its status as the world’s leading showcase for the pro AV and systems integration community. This year, the event’s theme ‘Push Beyond’ is more than a slogan, it’s a rallying call for the industry to come together, innovate, and redefine what’s possible. At the heart of this movement is the future of Digital Signage.
The Digital Signage & DooH Tech Zone: Where Innovation Takes Centre Stage
The Digital Signage & DooH (Digital Out of Home) Tech Zone in Hall 4 at ISE 2026 is poised to be a major attraction, mirroring the sector’s impressive expansion and its projected size of $44.7 billion by 2026 (AVIXA). This year, the Tech Zone will present an extensive line-up of cutting-edge solutions for the retail sector, ranging from next-generation displays and advanced content management platforms to immersive AV technologies designed to captivate, inform, and engage audiences across retail, transport, education, corporate, hospitality, and the public sector.
Visitors can expect to experience a wealth of retail innovations, including ultra-bright outdoor displays, interactive indoor signage, the latest OLED developments, and transport solutions that seamlessly merge digital and physical realms. The emphasis will be on personalisation and audience engagement, with intelligent, software-driven content delivery, programmatic advertising, and mobile integration providing tailored, seamless experiences that resonate in real time.
Sustainability and operational efficiency remain central, with technologies designed to reduce carbon footprints, extend product lifespans, and enable remote monitoring and management for greener operations. The Tech Zone will also highlight touchless and smart solutions such as voice-activated screens, sensor-based content triggers, and QR code integration, creating intuitive and hygienic user experiences, crucial in today’s public spaces. Altogether, the Digital Signage & DooH Tech Zone will not only spotlight the latest innovations but also offer a glimpse into the future of connected, intelligent, and sustainable communication.
Digital Signage Summit: Thought Leadership and Trends
The Digital Signage Summit (DSS) at ISE 2026, held on Wednesday 4 February, is the industry’s premier forum for exploring the trends, technologies, and strategies driving digital signage and DooH innovation for the retail sector and beyond. For over a decade, DSS at ISE has set the agenda for the year ahead, bringing together thought leaders, senior executives, and creative pioneers to share insights and challenge conventional thinking.
This year’s summit will delve into the most pressing topics facing the sector, including the impact of artificial intelligence, cybersecurity, sustainability, and the evolution towards managed services. The invidis keynote will provide a forward-looking perspective on market drivers, while expert panels and the Global Roundtable will offer candid discussion on how digital signage is adapting to new business models and technological disruption.
Attendees can expect actionable intelligence, networking opportunities, and inspiration to ‘Push Beyond’ the ordinary. Whether you’re a brand owner, integrator, or technology provider, DSS ISE is the place to discover how digital signage is transforming retail, corporate, public spaces, and beyond. Join the summit to stay ahead of the curve and help shape the future of visual communication.
Leading Digital Signage Brands at ISE 2026
ISE 2026 brings together the biggest names in digital signage. Expect to see BrightSign, Spinetix, Bluefin, Sharp/NEC, Screencloud, Signagelive, Yodeck, Allsee Technologies, Alfalite, and many more. These brands will be showcasing everything from mission-critical media players and versatile CMS platforms to cutting-edge display hardware for both indoor and outdoor environments. Whether you’re seeking robust solutions for retail, hospitality, education or smart city projects, you’ll find the latest innovations and expert advice on the show floor.
ISE 2026: Inspiration and Collaboration
This year’s keynote address will be presented by Sol Rashidi, a recognised leader in artificial intelligence whose expertise spans AI, technology, and business strategy. Complementing the keynote, the new Spark initiative will bring together professionals from across creative industries, establishing a platform for thought leaders and innovators to foster new ideas and collaborations. These features position ISE 2026 as an event focused not only on technological advancements, but also on the individuals and concepts shaping the future of the audio community.
Join the Community at ISE 2026
Don’t miss your chance to be part of one of the world’s leading digital signage events! ISE 2026 is where the brightest minds and most innovative brands in digital signage come together to shape the future of visual communication. Whether you’re looking to discover the latest retail technologies, connect with industry leaders, or gain actionable insights to drive your business forward, ISE 2026 is the place to be.
Register now for ISE for FREE using code ‘retailfocus’ at www.iseurope.org/welcome/registration.
Find more information about the Digital Signage & DooH Tech Zone here: https://www.iseurope.org/technology-zones/technology-zones-digital-signage-dooh
Find more information about the Digital Signage Summit here: https://www.iseurope.org/content-programme/digital-signage-summit
Find more information about ISE here: www.iseurope.org/.
