With new technology and trends changing retail and many other industries, it’s interesting to see the parallels between retail and a business area like casinos. How do live casino games reflect the same areas that we’ve seen become so important in retail settings?
Using Technology to Create an Immersive Experience
Augmented reality (AR) and virtual reality (VR) are among the technologies used in the retail sector to create an immersive experience for shoppers. The best examples of experiential shopping in recent years include Farfetch’s Store of the Future and Huda Beauty’s pop-up science fiction-style store in London.
The immersive live casino games available online include Family Feud Live from Vegas and Adventures Beyond Wonderland Live. These game shows take the player into a themed studio where a human presenter leads the action. Players place their bets and then watch the game as wheels are spun or dice are thrown, with the likes of AR used in some games to blur the lines between players and the studio setting even further.
A Personalised Experience
The idea of a personalised shopping experience has long been part of the goal, with the switch to ecommerce channels helping to make it a reality. A study from McKinsey and Company showed in 2021 that over 70% of consumers want personalised interactions, while more than three-quarters of us are left frustrated if this isn’t the case. This can be done through sensible data collection and analysis, giving the retailer all the information they need to tailor their contact with each person.
The same ideas can be found in the casino industry, where the arrival of live-streamed games has helped players feel they’re sitting in a casino watching the action unfold right in front of them. With options like live chat and various camera angles to choose from, every player can now set up their casino experience exactly how they want it to be and play the game their way.
Trust and Transparency
One of the main aims of every company these days is to build greater trust with its customers, which is often done by adding more transparency to the process. Retail firms can do this by being clear about their supply chain and other parts of their sourcing and processing. Patagonia is one of the leading companies in this respect, with a website that explains how they get the material for their products.
The idea of putting one or more cameras in front of a human dealer and live-streaming how they deal the cards or spin the wheel has provided online casino games with a similar level of transparency. These live games also include information about the rules and payouts, but it’s the fact that every player can simply watch the action taking place that ensures they feel comfortable about the fairness of the outcome.
All of these areas are important in both retail and casino games, with the latest technology used to ensure that both industries are moving with the times and making the most of the latest trends.
