Grow with Iris, the fortified plant-based growing-up drink designed specifically for children aged 12 months to four years, has announced a new nationwide partnership with children’s role-play franchise Little City UK.
Running throughout July and August 2026, the collaboration will introduce the brand to thousands of families across the UK through a targeted sampling campaign delivered through Little City’s national network of 38 locations.
As part of this national partnership, families attending Little City sessions will have the opportunity to receive a complimentary Grow with Iris sample sachet to take home and try. Each participating location will distribute samples throughout the summer, helping parents discover a milk alternative specifically developed for young children with allergies and dietary requirements. In return, Grow with Iris customers will receive a unique promotional code that provides access to a half-price Little City play session.
The partnership forms part of Grow with Iris’ strategy to increase consumer awareness and product trial while introducing more families to its fortified growing-up drink.
Grow with Iris is a fortified, plant-based growing-up drink that is one of the only allergy-friendly alternatives available in the UK. Nutritionally tailored for children aged 12 months to four years, Grow with Iris was designed with the support of NHS dietitians and paediatricians. The product provides key vitamins and minerals including C, D, and B12, iodine, calcium, and iron, as well as providing a source of protein and fibre. Grow with Iris helps families by providing a suitable nutritional alternative for children living with allergies and dietary needs
Amy Langfield, Co-founder of Grow with Iris, says: “As a growing brand, we are prioritising the introduction of more families to Grow with Iris. Providing these samples through Little City’s nationwide network allows parents to trial our product and discover how it can help meet the nutritional needs of children with allergies and dietary requirements. Everyone knows a family navigating allergies, so it’s also an opportunity to pick up a sample and pass it on.”
Vicki Fletcher, Founder of Little City UK, adds: “We’re always looking for opportunities to enhance the experience we offer families attending our sessions. Grow with Iris shares our commitment to supporting young children and their development, making this a natural partnership. We’re delighted to help introduce our customers to an innovative product while welcoming new families into the Little City community through the promotional offer.”
