Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has invested significantly this year in redesigning its Goldsmiths showrooms. The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading.
With a luxurious and modern retail environment that embraces more of a lifestyle-led, relaxed shopping experience Goldsmiths’ Lincoln showroom features a whole new interior design concept and an exceptional showcase of luxury timepieces from the most prestigious brands in Swiss watchmaking alongside world-renowned fine jewellery brands.
- An Increased focus on luxury watch brands and a ‘relaxed, inclusive, and experiential’ in- store experience
- Dedicated area for TAG Heuer
- Luxury watch brands Rado, Tissot, Oris and Gucci; and
- Diamond jewellery offering, and engagement, wedding, and eternity rings.
Front-facing curated capsules are a striking new design feature with the Lincoln showroom showcasing the TAG Heuer Carrera Automatic Chronograph 45mm timepiece, which plays host to an eye-catching skeleton dial, set beneath sapphire crystal glass and presented on a stylish black rubber strap, as well as an exclusive diamond jewellery collection.
The new calming, yet dynamic space was conceived in partnership with the award-winning UK-based design collective Quadrant Design. Light uncluttered, open spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel, have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo, to perfectly combine contemporary luxury design with a relaxed atmosphere.