Global high-performance wellness brand, Hyperice, opens its first pop-up shop at luxury department store, Harrods.

Founded in 2010 by Anthony Katz, Hyperice started as an ice and compression sleeve but has since evolved into a performance and recovery technology movement. Today, the company is a holistic high-performance wellness brand with numerous product lines and categories.


Jim Huether, CEO of Hyperice says: “Harrods’ is the world’s most iconic department store. As a brand, we place huge importance on the locations we are available in, as we want to know that our partners share our values and desire for the ultimate customer experience. As such, today, we are delighted to become a small part of the incredible history of Harrods, and to bring our innovative products to some of the most sophisticated clientele in the world.”

Shoppers can expect to see Hyperice’s full product range, including the most recent innovative launches from September 2022, within their heat therapy category, Venom Go and Venom 2, using patented  HyperHeat™ technology for the fastest, most consistent and even distribution of heat to relieve sore, stiff muscles and promote optimum wellness. Other products include Hyperice’s award winning Hypervolt line (percussion massage guns), Vyper (vibrating foam rollers), Hypersphere (vibrating spheres),  Normatec (dynamic air compression boots) and Hyperice (ice compression).

Hyperice is designed for all – from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Hyperice has a first-class list of global athlete-investors such as 4-time tennis Grand Slam champion Naomi Osaka and football superstar Erling Haaland, both advocates of the evolution of the holistic high-performance wellness brand. Recognised as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale.

Jason Hussain, Director of Sales and Business development for the UK says: “Having Hyperice launch the first of its kind UK pop-up at such an esteemed retail store, both UK and globally, is incredibly exciting. We want to allow people to do more of what they love, and we hope that Harrods shoppers are inspired by Hyperice, its story, the product range and overall holistic wellness offering.”