ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company, announced today that it has agreed to acquire Scalefast, a Los Angeles–based, end-to-end ecommerce solution provider. Subject to customary approvals, the transaction is expected to close by mid-year 2022.

The company also announced that Scalefast founders, CEO Nicolas Stehle, CTO Frédéric Bocquet, and CMO Olivier Schott, will join the ESW senior leadership team.


The acquisition will further extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics. Scalefast’s industry leading data analytics and speed-to-market will also facilitate turnkey localised stores, digital ‘pop up’ stores and highly targeted DTC brand campaigns, which will all strongly complement ESW’s unrivalled cross-border DTC solutions and market-leading end-to-end customer experience.

Provision of complementary solutions across both technology platforms is expected to drive accelerated growth in revenue and in product innovation across the group’s integrated client base. With a combined workforce of more than 1,000 team members, alignment between ESW and Scalefast positions the business for accelerated growth building upon the best aspects of both cultures. The combined company will continue to transform online shopping experiences for leading brands serving customers in over 200 markets.

“ESW’s acquisition of Scalefast demonstrates our commitment and ambition to accelerate growth for our customers by empowering them to be at the forefront of rapidly evolving consumer requirements around the world,” said Tommy Kelly, Founder & CEO, ESW. “Scalefast’s technology offering is highly complementary and will enable ESW to unleash new capabilities and deliver even faster direct-to-consumer ecommerce growth for new and existing clients.”

“Scalefast’s services are highly synergistic with ESW’s from a revenue generation perspective,” said Nicolas Stehle, CEO, Scalefast. “We are excited by this opportunity to join in a bold vision for the future of DTC ecommerce. Scalefast and ESW’s blended knowledge, expertise, and technology will provide distinct competitive advantages as a fully integrated technology-driven commerce service provider.”

As global ecommerce continues to accelerate, brands are seeking more specialised and localised services for differentiation and to remain competitive. Scalefast builds ecommerce stores faster than any of its competitors, leveraging its feature-rich, in-house developed platform, retail infrastructure and applying proprietary data and behavioural analytics to deliver pre-built DTC ecommerce features and capabilities brands need to succeed.

ESW, in turn, will provide Scalefast’s clients with ESW’s checkout, payment gateway, and logistics offerings which include hub or hubless options, omni-channel solutions such as ship from store, and an ecosystem of global logistics partners that move hundreds of millions of packages each year on behalf of its clients.