Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year. The upcoming entrance of the British skin wellness brand emphasises Covent Garden’s prominence in attracting a diverse range of leading brands and reinforces its position as a forerunner in the UK’s cosmetics and beauty landscape.

An internationally renowned premium skincare brand with a legacy of over 30 years of expertise and multiple accolades for innovative approaches to beauty, ELEMIS will open a c.1,000sq ft unit. It will feature its thoughtfully formulated range of skincare, grounded in a foundation of aromatherapy and rigorously tested and backed by clinical trials to deliver maximum efficacy and help protect, restore, and renew skin health. 


Opening this spring, ELEMIS will join the Seven Dials neighbourhood’s extensive line-up of beauty brands on its burgeoning beauty, fragrance and wellness hub, Monmouth Street, including noteworthy brands such as Aēsop, Byredo, DECIEM, Fresh, Kiehl’s, Miller Harris, Le Labo and Trudon, as well as Chanel, Charlotte Tilbury, Creed, Glossier, Guerlain, Jo Malone London, NARS, Penhaligon’s and Tom Ford located across the wider Covent Garden portfolio.

Michelle McGrath, Executive Director, Shaftesbury Capital, commented: “Shaftesbury Capital is delighted to be welcoming iconic British wellness brand, ELEMIS, to Covent Garden’s Seven Dials neighbourhood this spring. Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”

Susan Harvey, UK General Manager at ELEMIS, added: “We are hugely excited to announce that we will be opening our first ELEMIS London retail store in Covent Garden this spring. Since ELEMIS’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this. We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”

ELEMIS’s commitment to Covent Garden follows the news that French men’s skincare brand, Horace, has opened its debut UK store on Neal Street; the launches of permanent brick-and-mortar stores on Monmouth Street for leading fashion retailers, Odd Muse and Missoma; the recent flagship opening of high-performance clothing brand Arc’teryx on King Street, and the upcoming arrival of Swedish footwear brand, Axel Arigato on Earlham Street.