You’d think that the biggest retail domains would be Chanel bags or fancy cars and whilst these retail industries are huge, there is an even more interesting industry that you might not be aware of that is pumping and that’s kids products. If you think about it for a second, it kind of makes sense. Parents want to give their children the world and there is often no budget for that, plus, kids know just how to ask for things and wrap their parents around their little fingers – creating one of the biggest and most surprising retail industries in the world.
The average parent in the UK spends just over one thousand pounds on their child per month. If you have three children and the UK has over 68 million people in their population, you do the math for this retail market. There are a few retail industries that are doing especially well in the kiddie market and this article aims to shed light on them.
Home Decor Kid Ideas and Projects
One of the biggest and most bustling revenue sources for retail markets in the kids section is home decor. There are many bits and bops in a kid’s room, especially if you’re trying to make it not only look good but be in line with a certain theme. A booming market is the kiddie-themed bed industry, where you can purchase princess, prince or pirate-themed beds. Then you have the all-important mats that kids tend to play on, however, these are usually adorned with vibrant colours and designs or sometimes even race tracks, so that kids can play on them immediately. Furthermore, you obviously have walls, which are not allowed to stay blank by any means. Creating wall murals that focus on a photowall kids stance, featuring different themes, colours, patterns and designs is another booming venture within the kiddie world. Gone are the days of blank white walls, now, a lot more importance is placed on making a space for children that is not only interesting and captivating to them but also stimulating. Having a photowall kids’ wall mural allows you to implement topics that they’re currently interested in, such as sea creatures or ships, further encouraging their curiosities and making their real-world a dream world.
Skincare Products Suitable For Kids
Another booming retail market is skincare for kids. As you know, the retail industry for skincare within the adult market is massive, with celebrities jumping on this bandwagon day in and day out as it’s so lucrative. The same goes for kids. Parents want to make sure that their children have the best of the best and kids’ skin is typically sensitive, which means that retail providers can up the price when adding calming ingredients such as aloe or chamomile, making the retail market for this niche even more lucrative.
Many different retail providers focus solely on catering to skincare products for skin, suitable for parents with all kinds of budget ranges.
Toys, Toys and More Toys
Yes, you got it right, another big industry for kids is toys. With Hamleys being chock-a-block full every time you set foot into its red gaming-themed store, it’s clear to notice that toys are one of the biggest industries for kids. Have you ever gone into a home or a kid’s room and only seen one toy? Of course not, usually there are thousands and special boxes that house all the toys. Just think about a company like Lego, which is purely based on toys (although not only for kids as a lot of adults love Lego too), however, the fact that there are so many toy shops dedicated purely to the joy that toys bring should show you just how big this market is within the kiddie world.
The toys also come at quite a hefty price tag. The reason for this? Well, have you ever been to a toy store and tried to get a toy out of your kid’s hand? It’s impossible – somehow their little fists get the strength of the Hulk and their pleading eyes and often loud sobs will do the trick too. Parents also buy toys because they want to make sure their kids are stimulated in the right way and keeping them away from screens with physical toys that they can engage with is always a good option.
Kiddie Books Are On the Rise
A further industry that is massive and within the children’s niche is kiddie books. If you go into any bookstore or pop online to purchase yours, you will often see a whole new load of children’s books available. The reason this industry is so big is that parents want to encourage their kids to read, as it not only teaches them valuable lessons through the stories but also makes them more comfortable using their voice, allows them to learn the alphabet better, teaches them new words and allows them to let their imagination run free. Plus, it’s also a very special moment at the end of the day when parents put their children to sleep with a book.
Well, you didn’t think that the retail market for children-based products would be as all-encompassing as this, did you? And this article didn’t even mention children’s food or their clothing, so just think about how massive these retail industries are too.
